Reader’s Section

Increase Sales and Improve ROI by Optimizing Campaigns and Promotions

Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. Market basket analysis …

Increase Sales and Improve ROI by Optimizing Campaigns and Promotions Read More »

Coronavirus: An opportunity to start fresh for businesses- stronger, educated & improved

Even as economies and countries are fighting the COVID-19 pandemic, businesses, entrepreneurs, and SMEs across the globe are feeling the brunt of the resultant slowdown. The pandemic is estimated to hit India’s economic growth by up to 50bps in FY21, as per government sources. With over 60 confirmed deaths and a total of over 2500 …

Coronavirus: An opportunity to start fresh for businesses- stronger, educated & improved Read More »

Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles

• Explore one new technology and test with it : It seems like every week a new disruptive technology emerges. Holidays are excellent times to explore these technologies and see if they can be useful for engaging with your customers. Rather than finding ways to combat these disruptors, embrace them. Dedicate a small budget to …

Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles Read More »

How is AI causing disruption in the b2b sales space

From being an intelligent organization to becoming an extremely powerful artificially intelligent organization, this transition is fast happening and every organization is trying its best to catch up with the pace of transition. Data is a really crucial asset for any organization and its decision making process. Getting fed with quality set of analyzed data …

How is AI causing disruption in the b2b sales space Read More »

Why should a business invest more in Marketing Technology?

Unlike any business process, marketing is evolving faster than any other process for any organization. Companies are seen investing more than ever on their marketing. This is purely possible because of the tools that have come to their aid. Yes, we are talking about the digital or technological aid which keeps feeding the organization with …

Why should a business invest more in Marketing Technology? Read More »

How Facebook’s Removing Instagram Likes Affects Digital Marketing Strategy

Instagram announced last week that it is testing the removal of ‘likes’ from public visibility. Instagram’s parent company Facebook said its aim is to remove the pressure of achieving a lot of ‘likes’ which can have an adverse effect on users. This is a reaction to the larger conversation on the possible impact to mental …

How Facebook’s Removing Instagram Likes Affects Digital Marketing Strategy Read More »